The Breadwinner is a brand I developed from the ground up for a client launching a sourdough business—perfectly blending her love for baking with her entrepreneurial spirit. The name “Breadwinner” reflects her mastery of sourdough and her knack for side hustles, embodying her go-getter mindset. The brand identity is warm, artisanal, and a little playful, featuring playful patterns, inviting typography, and a logo that captures her craft's organic, homemade essence. From packaging design to social media branding, every detail was crafted to celebrate both the art of sourdough and the hustle of turning passion into profit.